Aarong

About

​Aarong is Bangladesh's premier lifestyle and retail brand. Established in 1978 as a social enterprise by the renowned NGO, BRAC, its journey began with a noble mission: to empower rural artisans, particularly women, and preserve the country's rich heritage of craftsmanship. The word 'Aarong' translates to 'village fair' in Bengali, beautifully reflecting the brand's core philosophy of connecting rural artisans to urban markets. ​Products & Offerings ​Aarong offers a seamless blend of traditional Bangladeshi heritage and modern fashion aesthetics. Their extensive product line includes: ​Apparel: Elegant sarees, panjabis, salwar kameez, kurtas, and a vibrant children's wear collection. ​Lifestyle & Accessories: Handcrafted jewelry, genuine leather goods (bags, wallets), and footwear. ​Home & Living: Bed linens, cushion covers, terracotta showpieces, and traditional dining ware. ​Heritage Crafts: World-class Nakshi Kantha (embroidered quilts), delicate Jamdani, and a diverse collection of silk. ​Brand Impact & Specialization ​Aarong's greatest strength lies in the people behind the products. The brand works directly with over 65,000 rural artisans across Bangladesh, the majority of whom are women. By integrating fair trade principles, Aarong not only ensures financial independence for marginalized communities but also plays a pivotal role in revitalizing and globalizing fading indigenous crafts like Nakshi Kantha, block print, batik, and handloom weaving. ​Portfolio Summary ​Known for its uncompromised quality, aesthetic designs, and deep commitment to social impact, Aarong is more than just a retail chain—it is an integral part of Bengali festivals, culture, and daily life. It stands tall as a symbol of elegance, reliability, and true "Made in Bangladesh" pride.