Daraz Bangladesh

About

Daraz ​Daraz is Bangladesh’s largest and most comprehensive e-commerce marketplace. Founded in 2012 as an online fashion retailer, it rapidly expanded its categories to become the ultimate online shopping destination in South Asia. In 2018, Daraz was wholly acquired by the global e-commerce giant Alibaba Group. Backed by Alibaba’s world-class technology and logistics infrastructure, Daraz has fundamentally transformed how Bangladeshis shop, bringing millions of products to the fingertips of consumers across the country. ​Products & Offerings ​Operating through its highly popular mobile app and website, Daraz connects thousands of sellers with millions of buyers. Its massive inventory features over 20 million products across numerous categories, including: ​Consumer Electronics: Smartphones, laptops, home appliances, and tech accessories from leading local and global brands. ​Fashion & Beauty: A vast selection of clothing, footwear, cosmetics, and personal care products for men, women, and children. ​Home & Lifestyle: Furniture, home décor, kitchenware, and daily household essentials. ​**Groceries (Daraz Mart): Everyday pantry staples, fresh items, and cleaning supplies with expedited delivery options. ​Brand Impact & Specialization ​Daraz specializes in building a robust, end-to-end digital commerce ecosystem. One of its greatest operational strengths is Daraz Express (DEX), its proprietary logistics network designed to overcome local infrastructure challenges and ensure seamless deliveries even to the most remote corners of Bangladesh. ​Beyond logistics, Daraz has made a monumental impact on local entrepreneurship. By onboarding tens of thousands of local SMEs and providing them with data, marketing tools, and digital training, Daraz empowers small businesses to reach a nationwide audience. The brand is also famous for introducing global mega-sale events to Bangladesh, most notably the massive "11.11" (Singles' Day) campaign, which consistently breaks online retail records in the country. ​Portfolio Summary ​As the undisputed market leader in the local e-commerce sector, Daraz is the driving force behind the digital retail revolution in Bangladesh. By seamlessly blending global technological expertise with a deep commitment to local seller empowerment and customer convenience, Daraz stands as a dynamic, resilient, and indispensable part of the country's growing digital economy.