Mojo

About

Mojo ​Mojo is one of the most popular, dynamic, and dominant homegrown carbonated soft drink brands in Bangladesh. Launched in April 2006 by Akij Food & Beverage Limited (AFBL)—a major sister concern of the massive industrial conglomerate Akij Group—Mojo was introduced specifically as a localized challenger to global cola giants. Its name is derived from the Bengali word “Moja” (meaning tasty or fun), perfectly capturing the brand's vibrant, high-energy identity centered around the youth. ​Products & Offerings ​Mojo is primarily known for its refreshing and distinct flavor profile, which caters specifically to the local palate. Its product representations include: ​Mojo Cola: The flagship caramel-colored carbonated soft drink, widely recognized by its bold red, black, and white packaging. It is available in various sizes ranging from individual PET bottles (250ml, 500ml) to family packs and sleek aluminum cans. ​Naga Mojo: A highly innovative, spicy twist on the classic cola infused with the kick of the famous local Naga chili, catering to adventurous flavor seekers. ​Brand Impact & Specialization ​Mojo’s ultimate specialization lies in its highly aggressive, youth-centric marketing and extensive nationwide distribution system. Manufactured at AFBL’s state-of-the-art, automated factory in Dhamrai, Dhaka, Mojo ensures international production hygiene standards while keeping prices affordable for everyday consumers. ​The brand has made a significant impact on Bangladesh's retail culture by positioning itself as an authentic local alternative. Over the years, its clever, trendy television commercials (TVCs), festive campaigns (such as Pohela Boishakh activations), and deep connection with youth culture have resonated strongly across demographics. Furthermore, Mojo's strong corporate standing was highlighted when it was recognized as the number one beverage brand in Bangladesh by the Bangladesh Brand Forum, driven by massive consumer preference and high-volume domestic sales. The brand has also expanded beyond borders, exporting its beverages to over 40 countries worldwide. ​Portfolio Summary ​Mojo is a shining example of local brand building and market resilience in Bangladesh. By seamlessly combining an appealing flavor profile, affordable pricing, and a bold, proudly local identity, it has broken the monopoly of international carbonated beverage giants. It stands as a premier youth-focused brand that symbolizes fun, refreshment, and the strong capability of the Bangladeshi FMCG sector.