Robi Axiata

About

Robi (Robi Axiata PLC) ​Robi Axiata PLC (popularly known as Robi) is the second-largest mobile network operator in Bangladesh. Established in 1997 as Telekom Malaysia International (Bangladesh) with the iconic brand name "Aktel," it was rebranded as "Robi" in 2010. Today, it operates as a publicly listed joint venture between the Asian telecom giant Axiata Group Berhad (Malaysia), Bharti Airtel (India), and the general public. Following its historic 2016 merger with Airtel Bangladesh—the largest industrial merger in the country's history—Robi has cemented its position as a digital powerhouse pushing the boundaries of connectivity. ​Products & Offerings ​Robi provides a highly advanced, customer-centric suite of telecommunications and digital lifestyle services through its extensive network infrastructure: ​Voice & High-Speed Data: Nationwide 4G LTE services reaching roughly 99% of the population, alongside a growing next-generation 5G network rollout. ​Skitto & Youth Focus: A separate, digital-first sub-brand designed explicitly for tech-savvy younger demographics, offering flexible, app-managed data packs. ​Digital Lifestyle & Entertainment: Anchored by the comprehensive MyRobi App, alongside popular local streaming and entertainment hubs like Binge (OTT platform). ​Enterprise & IoT Solutions: Tailored corporate solutions managed via its enterprise extensions (such as AxEnTec PLC and RedDot Digital), offering cloud services, IoT tracking, and data automation for local businesses. ​Brand Impact & Specialization ​Robi’s greatest specialization lies in its status as Bangladesh's "Digital Lifestyle Partner" and its pioneering data penetration. Robi boasts one of the highest ratios of data and 4G users in the country, with nearly 78% of its active base of over 57 million subscribers utilizing data services. ​Robi has consistently led the market in technological firsts: it was the first operator to launch 4.5G services across all 64 districts on day one, the first to successfully test Voice over LTE (VoLTE), and the country's trailblazer in officially deploying 5G technology. Beyond infrastructure, Robi plays a massive socio-economic role as one of the largest corporate taxpayers in the country and a crucial enabler of Bangladesh's transition toward a highly structured smart economy. ​Portfolio Summary ​Dynamic, innovative, and fiercely competitive, Robi has evolved far beyond a traditional voice-and-text telecom operator. By aggressively expanding its digital ecosystem and aligning modern network infrastructure with consumer data habits, it stands as a premier corporate institution that fuels the everyday digital ambitions of millions of Bangladeshis.