Teer

About

TEER (City Group) ​TEER is the premier, multi-award-winning flagship consumer goods brand of City Group, one of the largest and most powerful industrial conglomerates in Bangladesh. Founded on February 6, 1972, by the visionary entrepreneur Fazlur Rahman, the group began as a modest mustard oil venture called "City Oil Mills" shortly after the nation's independence. Driven by a commitment to heavy industrialization and localized food security, City Group officially birthed the TEER brand in the 1990s. Today, TEER is an absolute household icon, standing as the undisputed market leader in essential kitchen staples and food commodities across Bangladesh. ​Products & Offerings ​TEER covers almost every foundational component of the daily Bangladeshi diet, utilizing massive, fully automated manufacturing facilities to deliver consistent purity: ​Edible Oils: The absolute core of the brand, featuring the highly popular TEER Advanced Soyabean Oil (fortified with Vitamin A, E, K, and Omega 3, 6, 9), alongside TEER Mustard Oil, and TEER Rice Bran Oil. ​Milled Flour & Grain Staples: A massive consumer division encompassing TEER Atta (whole wheat flour), Maida (refined flour), and Suji (semolina), processed using South Asia's largest automated flour milling networks. ​Sugar & Salt: Market-leading refined white sugar and iodized salt, processed with top-tier purification technology to ensure maximum safety. ​Grains & Lentils: Premium consumer packs of TEER Aromatic Rice (Chinigura), everyday long-grain rice, and highly polished lentils (Dal). ​Brand Impact & Specialization ​TEER’s primary corporate specialization lies in its massive economies of scale and its reliance on world-class processing technology. City Group operates state-of-the-art European and Swiss (Bühler) automated machinery across its industrial parks, including the massive City Economic Zone in Narayanganj. By operating its own massive ship fleet (City Navigations), packaging plants, and high-tech laboratories, the brand maintains total control over its supply chain, enabling it to keep prices highly stable and accessible for the general public. ​For its exceptional market equity, TEER has been repeatedly recognized as a Superbrand and has dominated the Bangladesh Brand Forum's "Best Brand Awards" across multiple categories (including edible oil and flour). Beyond its staggering domestic dominance, TEER is a powerful ambassador for Bangladeshi manufacturing, exporting its kitchen essentials to over 40 countries—including the US, Canada, the UK, Australia, and the Middle East—catering to both the global South Asian diaspora and international consumers. ​Portfolio Summary ​From the morning paratha made with its flour to the evening curry cooked in its oil, TEER is deeply embedded in the culinary fabric and food security of Bangladesh. By successfully turning raw commodities into highly trusted, premium-packaged consumer essentials, TEER represents the gold standard of local FMCG excellence, standing tall as a symbol of domestic self-reliance and industrial strength.